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Case Study Registration: Reckitt Benckiser Improves Media Buying

As a Fast Moving Consumer Goods (FMCG) company, Reckitt Benckiser’s marketing initiatives are critical to the company’s success. Managing large multi-national media budgets (advertising space in television, radio and online) across several agencies lends complexity to the task of strategic sourcing for marketing spend. RB’s Worldwide Media Group turned to CombineNet ASAP to help manage their media spend across multiple media types, using the e-sourcing technology to achieve double-digit percentages in contracted savings and gaining greater transparency into media buys and their ongoing compliance with the media plan.